Digital Entertainment and Culture in Greater China

time: 
2010-12-14 10:30 - 11:10
speaker: 
Chris Toepker

Mainland entertainment and gaming consumers are maturing and the marketplace is shifting from supply-driven to demand driven. Companies that have been successful in the demand era are noticing, but do they know what to do about it? Examining the trends across the spectrum of consumers, providers, government and developers provide some signposts into what will come next and how to be best positioned for greater success.

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